So you’ve bought into the research that shows how blogs are becoming a revenue boosting form of communication between you and your clients as well as prospects. You may also be aware of some of the added benefits that blogging provides such as search engine optimization (getting yourself higher up on search engine results pages for certain keywords). Great! Now what? Here are a few tips and strategies to keep you motivated and to ensure your belong becomes a true asset.

1. Integrate a blog with your website
Of course this is one of the flagship features of Virtual CMS, however other popular blogging platforms such as Google’s Blogger and WordPress.com allow you to craft a blog all within the framework of your existing website. The added value here is the quick and unified look and feel between your blog and the rest of your site. Customer who find your site through your blog may be interested in the other products and services you offer. You have a much higher chance of an upsell.
 

2. Make it part of your business routine
About 80% blogs become abandoned after just one post, another 14% are left hanging dry after five posts. The only thing worse than not having a blog on your website is having an abandoned blog. If you cannot commit the time of 1-2 hours a week to blogging then do not blog. Perhaps it may be a good idea to hire a freelancer to write content for the ideas you come up with. After all your time is best focused running your business.
 

3. Write to your audience even before it exists
Realize that your website and blog are not just for lead generation. Your website is posted in your email signature and on your business cards. People will want to see what your firm is all about and your blog is a great way of showing people. Having 150 articles spanning over three years will give the prospect an impression that you have been around a long time. You are investing in your image and this is one investment that should not be delayed.